Managing Performance / Setting Goals

The Illusion of "pay for Performance" Telemarketing

Brian Augustus Parnell asked: Copyright (c) 2008 Grindstone Inc. Throughout my tenure in the Sales Outsourcing arena I have been approached regularly with my thoughts regarding pay for performance marketing for Lead Generation and Appointment Setting campaigns. Particularly in Outbound telemarketing Business to Business. Sure it seems very appealing. No risk, have the vendor pay […]