Watch Your Language: The Effective Sales Letter

Arnold Stockard asked: What’s the most important instrument for building a successful online business? A. Homepage, B. Advertising, C. Email, D. Search Engine Ranking? Answer: All are important, but none is as important as language. And since the Web is primarily a medium based on written language — as opposed to audio and video — […]


Build an Awesome Team

Joe asked: Team Building is not a task as tedious as it is thought to be. In team building: 1. One should not go too much in the technical details. ie. seeing and analysing too much details about the candidate 2. One should follow his heart and then too be in the limits of professionalism. […]