Build Sales Teams

Jessica Reinstein asked: For many organizations, there is a wide gulf between sales leads and sales generation. While it is not possible to convert every lead into a sale, the onus always remains on narrowing the gulf to minimum. Therein lies the necessity to build sales team resilient enough to achieve desired objective. Companies live […]

Communicating as a Leader

Differentiation-based Leadership: Three Questions That Every Leader Must Ask

Michel Neray asked: The more competition you face, the greater the need to highlight the differentiation — the unique advantage of your product or service — in order to succeed in the marketplace. Differentiation-based leadership places the onus of grasping, defining and communicating that differentation on the shoulders of the leader, and extends the concept […]