Problem Solving

Societal Marketing: Mcdonald's

Andrew Sandon asked: Societal marketing: McDonald’s Business executives are often perplexed by the continuous expansion of society’s expectations of corporations. For example, in the corporate world, numerous laws and extensive government regulation affect virtually every aspect of business activities. They touch “almost every business decision ranging from the production of goods and services to their […]

Transformational Leadership

Increasing Your Bottom Line Through Conscious Business

Steve Bernal asked: While the business world and Corporate America tend to evoke visions of wealthy business people consumed by themselves and their bank accounts, there is a growing movement of companies whose owners and leadership want something different. Known as conscious business, company owners strive to consider the effects of their business actions on […]