Transformational Leadership

Can Short-Term Brand "Candidate Obama" Transform Successfully Into Long-Term Brand "President Obama"?

Dan Herman asked: A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand’s strategy and focused its verbal or visual expressions. But far more important is the distinction between the short-term brand, “Candidate Obama,” and the long-term brand, “President Obama.” So far candidate Obama’s […]