Transformational Leadership

Can Short-Term Brand "Candidate Obama" Transform Successfully Into Long-Term Brand "President Obama"

Dan Herman asked: A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand’s strategy and focused its verbal or visual expressions. But far more important is the distinction between the short-term brand, “Candidate Obama,” and the long-term brand, “President Obama.” So far candidate Obama’s […]


3:10 To Yumi – A Presidential Perspective on Good Writing

Carol Palmatier asked: Looking to improve your article writing? Look no further than the current political landscape. Ask any political junkie what makes or breaks a candidate, and you’ll get any number of answers: public gaffs, private blunders, bad policy decisions, incredibly poor choices in friends and supporters. All have the potential to derail a […]