Michael Clark asked: If your elevator speech sparks a buyer’s curiosity, it’s only doing half the job. Your elevator speech should not only spark curiosity but also awaken powerful emotions. Small business owners can learn success from the Madison Avenue and branding experts about how to design advertisements and messages that drive consumers to feel […]
Tag: Elevator Speech
Earma Brown asked: Many speakers, consultants, small business owners alike feel confident with communicating their message orally. They can spout their elevator speech with the accuracy of a scientist. But when it comes to putting it on paper, some grown men & women end up crying like a baby. It’s not hard once you know […]