Categories
Problem Solving

Commence CRM Leader Larry Caretsky Profiled by Sej

Thomas Cutler asked: Customer Relationship Management (CRM) systems allow businesses to capture, track, and manage vital customer information. The explosive growth of CRM technology has attracted numerous companies; however the industry has been plagued by vendors offering overly complex solutions to solve basic business problems. “This has resulted in a low adoption rate and failed […]

Categories
Problem Solving

Customer Relationship Management Leader Larry Caretsky Profiled

Thomas Cutler asked: For the past ten years the role of maximizing lifetime value of customers has dramatically changed with the implementation and utilization of CRM. Generic CRM solutions have failed, and core issues of leveraging technology to improve internal processes and ultimately the bottom line, are still at the forefront of the CRM efficacy […]