Exhibition Displays: Top 5 Do’s and Don’ts for Exhibition Success

Adam Singleton asked: When taking part in an exhibition there are many factors to consider; from which literature holder or stand to use, through to the products that should be on show. Many organisations devise a plan for an exhibition and re-use that plan at subsequent exhibitions. However with so many variables to consider, a […]

Non Standard Leadership Techniques

How Advertisers Align Advertising to Match Consumer Lifestyle

anurekha asked: Agile companies align their people and processes, both globally and locally, in a way that allows them to collaborate and respond quickly and continuously to consumers’ changing and diverse needs. Today’s multiple performance-related pressures require organizations to drive agility. With commodity price volatility up, retailers looking to manufacturers for innovation to drive category […]