Women in Leadership

Borcherding Buick Pontiac Gmc Tandems With Ask Patty to Appeal to Women Consumers

Iver Penn asked:

Family owned and operated since 1970, Borcherding Buick Pontiac GMC, will partner with Ask Patty to depict an increased commitment to the female car buyers that would provide a safe and comfortable buying experience. Borcherding Buick Pontiac GMC owes this distinction to their high standard of customer service as well as to their excellent image in terms of total customer satisfaction.

For more than 35 years of having built an identity in the Tri State Area as Cincinnati’s premiere Pontiac, Buick, GMC, Explorer Van and Certified Used Car Center, even more dedication lies ahead for Borcherding’s full service dealership.

In a latest survey conducted to Borcherding’s customers, it was found out that the major reason for doing business with Borcherding was the fact they were trustworthy and that their depicted appeal for service was of high standard. With these findings, it can be deduced further that Borcherding lives up to their promises. And this has been a progress in a constantly changing and dynamic environment of business.

Also selling GMC spark plug wire, Borcherding Buick Pontiac GMC is accessibly located in the Kings Auto Mall off Interstate 71. They recently reinvented their entire dealership while making a commitment to continuous improvements. The reinventions include a customer café, daily newspapers together with refreshments that would complement the customers’ reading pleasure, internet connection, private work areas and the stress removing massage chairs. And for those customers who have different service wants, Borcherding also offers their courtesy shuttle and loaner vehicles. Furthermore, they have an on-site collision center with Enterprise replacement cars, too.

Kim Borcherding, the Dealer Operator of Borcherding Buick Pontiac GMC, said that Borcherding was so pleased to be associated with the Ask Patty quality Internet resource for women automobile buyers and fanatics. Also one of the newest members of Ask Patty’s Automotive Expert Advisory Panel, Kim Borcherding helps answer the queries of customers – everything about automotive.

The decision to tandem with Ask Patty exudes the kind of sound thinking that is needed to provide consistent excellent results in customer satisfaction and sales growth to the women, who are part of a significant consumer segment.

Women population comprises more than 50 percent of all vehicles sold yearly in the United States with revenues reaching $80 billion annually. When Ask Patty was not yet in the industry, there has been no website that is exclusively devoted to the needs and concerns of the women.

Ask Patty Female Friendly dealers represent many brands such as Chrysler, Jeep, HUMMER, GMC, Cadillac, Pontiac, Buick, Ford, Lincoln, Mercury, Mitsubishi, Toyota, Honda, Mazda, Saab, Acura, Nissan, Kia, Hyundai, Mercedes Benz, BMW and a lot more.

Ask Patty gives women consumers the avenue where they can send queries about car buying, selling, repair and maintenance to a panel of expert automotive women. It claims that is it a safe online place to share and discuss their car buying experiences. The advisory panel of automotive expert women of Ask Patty is led by Deborah Renshaw, a professional NASCAR driver. The panel is composed of women who hold various leadership posts in the automotive industry.


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