Leadership Styles

Network Marketing Leadership Styles

Laura Long asked:

Hand Holder vs. Tour Guide

Which system are you using to sponsor new team members holding hands or guided tour?

What’s your leadership style? Are you a hand holder or a tour guide?

Network marketing is a people business and it is easy to get side tracked and find yourself counseling and motivating instead of the leading, empowering and coaching. Network Marketing is a business of relationship not a relationship business.

“Leadership is not magnetic personality, that can just as well be a glib tongue. It is not “making friends and influencing people”, that is flattery. Leadership is lifting a person’s vision to higher sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.” — Peter F. Drucker

Do you hold people’s hands through your sponsoring process or do you simply send them to your site and assume that they are bright enough to find their way around it?

Is your motto: If they can’t do it themselves do I really want them on my team?

Do you baby sit or empower? Are you creating an atmosphere of dependency or a team of business associates?

I prefer a balance, to lead not manage. I was drawn to network marketing because I wanted a business without the headache of having employees. Why would I try to manage now? Never handhold your prospects, instead guide your qualified prospects through your information system.

Here’s why.

People who require excessive hand holding rarely become leaders in your organization. Excessively needy prospects will inevitably eat up too much of your time. Clear them out!

Search for business-minded prospects that are coachable, who are driven by desire and take action. Spend you time with these and guide them through your training. Don’t send them there blindly and expect them to sign-up. That seldom happens.

There are reasons for this. While many replicated websites look great, many present too much information and they tend to get lost in bombardment of advertisement going on today.

If you want to sponsor more of the “right people”, take a few moments and guide your prospect through your information system.

Lead them through your training and show them how to increase their earnings and build their own business. This is leadership. This guided process is also training your new distributor how to train their new distributors.

Don’t allow your prospect to get bogged down with information overload. Show them the key areas to focus on to make an informed decision about their financial future.

If you generally just send people to your site, but are not sponsoring people every week into your business, now you know why. Follow through with a system of Find them, Guide them, then Lead them… never baby sit.

Copyright (c) 2007 Laura Long

Publishing guidelines: You are more than welcome to publish any of my articles as long as you include my byline and provide a link back to one of my websites. As a courtesy, please send me an email at when you publish an article

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