Egidijus Andreika asked:
Your affiliate marketers can literally make or break your affiliate business online. This is why you need to keep them happy and motivated to work for you and get the sales coming in. Here are 8 things you can do to sustain affiliates’ interest in your program.
Payment frequency and amount:
Many affiliate program owners struggle with the issue of what is the correct commission to reward affiliates with. While paying too little can easily demotivate affiliates, paying too much can quickly rob you of your finances. Ideally, you need to have varying commission rates depending on your affiliates’ performances. If an affiliate is consistently performing well, then you need to offer a higher commission scale as compared to the other affiliates. You could also stress on performance as the main criteria for commissions. Have frequent appraisal mechanisms to gauge the performance of your affiliates.
Approval and banning mechanisms:
One of the features that any successful affiliate program that is run through affiliate marketing system needs to have is the ability to approve or ban affiliates as per the owner’s discretion. For example, if an affiliate has been using unethical means or illegal means to divert traffic to your program it could damage your business and reputation. Such affiliates can initially be let off with a warning but if it persists then you have to ban them. The same way, approval mechanisms can be based on initial tests and screening modes. By banning bad affiliates you will be able to protect your online business and reputation and more importantly – save yourself from their spam or fraudulent activities.
Regular contact is vital:
Staying in touch with affiliates not only makes them feel you are clued in but also helps you understand the issues that are plaguing them. This way, you know what is going on behind the scenes in your affiliate program and you will be better equipped to handle them. Ability to contact affiliates lets you receive a feedback about your affiliate program – what is good, what is bad. Such feedback can easily help you improve your affiliate program, because your affiliates always provide the best tips that help you make your affiliate program even more attractive.
Bonuses are important:
Try developing a bonus or reward program, which remunerates deserving affiliates who work for you. Many companies make the mistake of treating their affiliates poorly, which can backfire badly. If you want top quality sales then you need to treat affiliates well.
Traffic sources:
It is imperative that you know where your affiliates are bringing in traffic from. If a particular affiliate is performing exceedingly well, make sure to assess the traffic source. Your affiliate marketing system should allow you to track all the traffic that comes to your products sales pages and then find out where all the buyers come from.
Tracking mechanisms:
It is also important to have a good quality tracking mechanism for your affiliate program in place to see how many sales your affiliates have made. Then depending on statistics you can pay them accordingly. A good affiliate marketing network should provide you with all the data about your affiliate’s performance: views, visitors brought, product sales and conversion rates. When you have such data, you can easily analyze it and find out which affiliates performs the best/worst. With all this information you can reward your best performing ones with additional affiliate commissions, etc.
Training and support:
Even though your affiliates maybe the best in the industry they still need support and training specific to your products and the whole affiliate system. Therefore, you need to provide them with training materials and literature so they can know more about your products. However, your affiliate program system should handle all the support regarding the program’s functionality – educate your affiliates on how to utilize your affiliate system to make even more sales, how to track everything, etc. So you need not only to provide help for your affiliates, but you also need to be sure that your selected affiliate management system provides all the support for them too. Only then you will succeed.
Variety of promotion:
It is also vital that you offer your affiliates as many methods and tips on how to promote and advertise your product – their affiliate links – as possible. Try using a combination of banner ads, articles, blogs, PPC and others to get maximum traffic. Create a good looking page for affiliates to signup, this way you will recruit a lot of great affiliates that will become your program’s members. This way your affiliates can get you more sales.
If you want to start your own affiliate marketing business online and sell products, then you should definitely check Click2sell.EU (http://www.click2sell.eu). They have all the tools to sell products online, run your affiliate program and manage all affiliates. The best thing is that they provide support and help all the members. A built in affiliate network will definitely help you increase your sales and make your affiliate program a success.