Marilyn Schwader asked:
Developing Your Strategies and Tasks
Now that you have a clear vision and you know what mediums you will use your writing in, you can start to develop strategies to drive your exposure and your revenue. Each person’s vision is different. As a result, their strategies and tasks will vary as well. I am going to give you examples of my own strategy. You can embellish, change, remove, or adjust any of these suggestions to fit your vision.
Let me review with you the current mediums that I am using, and how I’ve broken them down into different categories:
Here are the different mediums I use for my writing:
* eMessages
* Teleclass/Teleseminar Content
* Web logs (Blogs)
* Podcasts
* Recordings of Teleclasses
* MP3s downloads
* Workbook
* e-courses
* e-books
* Articles for magazines
* Articles for online sites
* Physical Book
* Book on CD
* Book on Tape
* Workshops/Speeches
* Retreats
* Webinars
* Live Conferences
* Video/DVDs
* Continuity Programs
When I break the types of mediums I will be using down, they land in four categories:
* Digital products (eMessages, MP3s, e-courses, e-books, Blogs, podcasts, webinars, online articles, webinars) are distributed via an Internet strategy.
* Physical products, which include printed material such as Books, Workbooks, and magazine articles, recorded items like Cds, Books on Tape, and DVDs. All of these require a Physical Distribution strategy.
* Teleclasses, workshops, live conferences and retreats require different approaches, and so are included as separate strategies.
* Continuity Programs can incorporate some or all of the mediums, so we’ll keep that in mind as we move on through this process.
Your Strategies
Strategies are the critical success factors that drive your vision. Now that you have an idea of what mediums you will use for your information products, you can start to develop strategies to expand your exposure and your revenue and ultimately attain your vision.
Each person’s vision is different. As a result, their strategies and tasks will vary as well. I am going to give you examples of my own strategy. You can embellish, change, remove, or adjust any of these suggestions to fit your vision.
Important! Many people move into overwhelm and panic when they get to this part of the process. I am not suggesting that you take on all of the strategies tasks I’ll be presenting in a moment all at once! What this process does is give you the big picture of the possibilities. From there, take one or two strategies at a time and get started. As you progress, you will be able to look at all of the other strategies/tasks and see what can be leveraged from one area to another.
Remember, your vision is what keeps you on track. The extent of your list might seem like a big obstacle if you don’t have that clear, compelling reason to tackle it. However, when you are moving toward a specific goal, the tasks become much less daunting.